Amazon Black Friday 2026: dates, deal drops and tips

When does Amazon Black Friday 2026 start and end?

Date	What happens on Amazon.com
Thursday, November 19, 12:01 a.m. PT	Black Friday Week deals start
Friday, November 27	Black Friday: deal drops at midnight and 8 a.m. PT
Monday, November 30	Cyber Monday: deal drops at midnight and 8 a.m. PT, last day of the event

These are the dates Amazon announced for Amazon.com in the US. Amazon.ca runs its own event for Canada, so check the Canadian deals page for its dates.

Do I need Prime to get Amazon Black Friday deals?

Most deals are open to every shopper. Some offers are for Prime members only, and the product page says so next to the price. Prime also changes delivery speed and shipping fees, so compare the total with shipping if you are not a member.

How do Amazon’s deal drops work?

Amazon’s 2026 event has daily themed deal drops, and Today’s Big Deals refresh twice on Black Friday and twice on Cyber Monday. Popular items can sell out at the deal price, so add what you want to your list ahead of time and check at the drop times.

How do I know an Amazon Black Friday deal is real?

The crossed-out price is not a reliable reference. Compare the deal with the price the item sold for over the last few months: a real Black Friday deal is at or near its lowest recent price. Our guide on how to tell if a deal is real walks through it step by step.

What sells out first?

Deals with a limited quantity, such as Lightning Deals, can end before their timer when stock runs out. If an item you want is on a limited deal, decide on it early. If it is a regular price cut, you usually have the whole event.